01
Explore
Tell our AI advisor your idea.
Free
No card needed.
- AI product brief survey
- Market and ingredient research run on your idea
- Ingredient direction preview
Curio Labs · Pricing
Start free. Pay only as your product gets real.
Every price is in Indian Rupees, excluding GST unless stated.
02
Curated Product Report
Your personalised plan for what to build.
₹1,499
one-time, inclusive of GST
Credited in full if you continue to Sample Development (valid 60 days).
- Recommended product concept
- Formulation direction and key ingredients
- Claims and compliance notes
- Estimated cost and positioning
- Suggested next steps
- Branded PDF
03Most popular
Sample Development
From report to a real sample, end to end.
₹24,990
+ GST
₹1,499 report credit applied if you bought the report, so you pay ₹23,491 + GST.
- Final formulation based on your report
- Compliance and claims check
- Risk classification and regulatory compliance for your country of origin
- 1 to 3 sample iterations
- Initial safety testing
- Meeting with the manufacturer, plus pricing factors
- Label claims, back label and packaging copy
- Manufacturing-ready handover file
04
Production Partnership
Scale from sample to shelf.
Custom quote
Scoped to your product and volumes.
- Everything in Sample Development
- Manufacturer negotiation and order support
- Pricing and COGS optimisation at volume
- Packaging and label finalisation
- Ongoing compliance support
- Dedicated project manager
Compare the paths
The detail behind each step.
| What’s included | Explore | Report | Sample Development | Production Partnership |
|---|---|---|---|---|
| Overview | ||||
| Best for | Exploring an idea | Choosing what to build | Making your first sample | Scaling to production |
| Price | Free | ₹1,499 one-time | ₹24,990 | Custom quote |
| GST treatment | No charge | Inclusive | + 18% GST | Confirmed in quote |
| Credit toward next step | Not included | ₹1,499 toward Sample; 60 days | Report credit accepted | Scoped in quote |
| Research and strategy | ||||
| AI product brief survey | Included | Included | Included | Included |
| Market and ingredient research | Included | Included | Included | Included |
| Full curated report and PDF | Not included | Included | Included | Included |
| Cost and positioning estimate | Not included | Included | Included | Included |
| Development | ||||
| Final formulation | Not included | Not included | Included | Included |
| Sample iterations | None | None | 1 to 3 | As needed |
| Manufacturer meeting | Not included | Not included | Included | Included |
| Label claims, back label and packaging copy | Not included | Not included | Included | Included |
| Manufacturing-ready handover file | Not included | Not included | Included | Included |
| Compliance and safety | ||||
| Compliance and claims check | Preview | Notes | Full check | Ongoing |
| Risk classification and regulatory compliance by country | Not included | Not included | Included | Included |
| Initial safety testing | Not included | Not included | Included | Included |
| Scale | ||||
| Manufacturer negotiation and order support | Not included | Not included | Not included | Included |
| COGS optimisation at volume | Not included | Not included | Not included | Included |
| Dedicated project manager | Not included | Not included | Not included | Included |
Build on each step
What you get as you go up.
Report over Explore
Move from an ingredient direction preview to a curated plan: concept, key ingredients, compliance notes, cost and positioning, next steps and a branded PDF.
Sample Development over Report
Turn the direction into a final formulation and physical samples, with expert checks, initial safety testing, manufacturer input and a production-ready handover.
Production Partnership over Sample Development
Add manufacturer negotiation, volume cost optimisation, final packaging, ongoing compliance support and a dedicated project manager.
Pricing FAQ
Before you take the next step.
Talk to our team
Not sure which path fits? Talk to our team.
Tell us about your product and we’ll help you choose the right next step.